Chapter

Imperial Tutor

Edited by Andrew L. Johns and Kenneth Osgood

in Selling War in a Media Age

Published by University Press of Florida

Published in print June 2010 | ISBN: 9780813034669
Published online September 2011 | e-ISBN: 9780813038742 | DOI: http://dx.doi.org/10.5744/florida/9780813034669.003.0002
Imperial Tutor

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This chapter addresses President William McKinley's selling of the War of 1898, the overseas empire that resulted from that war, and the so-called Philippine Insurrection that followed. It focuses squarely on the White House and the importance McKinley and his advisors attached to public opinion and the ways they evaluated and sought to manipulate it. The president quickly grasped the growing importance of public opinion and developed new means to influence it in his favor. The chapter concludes that McKinley's actions created not only new standards in presidential rhetoric that would prove instructive to his successors in the Oval Office, but also set precedents that foreshadowed the problems and risks inherent in manipulating public opinion.

Keywords: William McKinley; War of 1898; Philippine Insurrection; public opinion; presidential rhetoric; Oval Office

Chapter.  12627 words. 

Subjects: Media Studies

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