Hard Sell

Edited by Andrew L. Johns and Kenneth Osgood

in Selling War in a Media Age

Published by University Press of Florida

Published in print June 2010 | ISBN: 9780813034669
Published online September 2011 | e-ISBN: 9780813038742 | DOI:
Hard Sell

Show Summary Details


Most of the other chapters in this volume explore the ways various presidents have marketed wars, both hot and cold, to an often reluctant public. This chapter takes up the other side of the marketing process and examines how the public responded to the selling of a war. Rather than focus on presidential salesmanship, it addresses issues of public acceptance and resistance, as reflected in the press, movies, literature, and opinion polls. These sources reveal that the Korean War was a hard sell from the outset—even in the age of McCarthy, the public responded with ambivalence to “Mr. Truman's War” on the Korean peninsula. The chapter contends that the consistently unpopular Korean conflict that presidents were faced with left them with the dilemma of either extricating the country from the conflict to salvage public support or continuing to prosecute an unpopular war and suffer the political consequences.

Keywords: Korean conflict; political consequences; defense budgets; Congress; consensus

Chapter.  12578 words. 

Subjects: Media Studies

Full text: subscription required

How to subscribe Recommend to my Librarian

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.