Chapter

“We Need to Get a Better Story to the American People”

Edited by Andrew L. Johns and Kenneth Osgood

in Selling War in a Media Age

Published by University Press of Florida

Published in print June 2010 | ISBN: 9780813034669
Published online September 2011 | e-ISBN: 9780813038742 | DOI: http://dx.doi.org/10.5744/florida/9780813034669.003.0008
“We Need to Get a Better Story to the American People”

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The chapter focuses specifically on the Lyndon B. Johnson (LBJ) administration's efforts in the Vietnam conflict during the Progress Campaign in 1967. This program, launched as a public relations offensive designed specifically to establish that the United States was achieving its goals in Vietnam, was a direct response to criticism from the media that had begun to erode public support for the war and the administration. The Johnson administration made a special effort during the campaign to sell the war in American living rooms. He was upbeat, insistent, and at times combative in asserting that U.S. forces were achieving their goals. LBJ recognized the need to “get a better story to the American people.” War and politics, then, were inextricably linked.

Keywords: Lyndon B. Johnson; Vietnam conflict; Progress Campaign; peace initiatives; television coverage

Chapter.  11750 words. 

Subjects: Media Studies

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