Chapter

An Active Adult Subculture

Judith Ann Trolander

in From Sun Cities to the Villages

Published by University Press of Florida

Published in print May 2011 | ISBN: 9780813036045
Published online September 2011 | e-ISBN: 9780813038988 | DOI: http://dx.doi.org/10.5744/florida/9780813036045.003.0007
An Active Adult Subculture

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This chapter talks about how the residents modified the developers' script and, in the process, created their own subculture. Not all of this subculture, nor all of the residents, fitted the advertised image. Furthermore, as these communities proliferated and differed in various ways, they appealed to various types among the elderly. And given the expanding size of some of these communities, elderly people seeking others like them were more likely to find such people. This chapter also discusses how the developers reflected the growing egalitarian attitudes of buyers. With the developers' heritage of stressing the commonality of residents, implementing racial diversity would not be easy. The reason for the opposition to incorporation may be that local politics focused on the resident associations that were responsible for common areas and for activities within their communities.

Keywords: advertised image; communities; egalitarian attitudes; buyers; developers' heritage

Chapter.  14607 words. 

Subjects: Social and Cultural History

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