Chapter

Introduction

Rebecca Cawood McIntyre

in Souvenirs of the Old South

Published by University Press of Florida

Published in print August 2011 | ISBN: 9780813036953
Published online September 2011 | e-ISBN: 9780813038667 | DOI: http://dx.doi.org/10.5744/florida/9780813036953.003.0001
Introduction

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This book explores how and when the South developed as a tourist commodity. It begins in the late 1830s when the first promotional works on the South were published and ended in 1920 when the notion of an “Old South” was ensconced in the lexicon of tourism. Throughout this period, its aim has been to isolate, identify, and unravel recurrent images used by promotional tracts and determine why these images appealed to potential tourists and how these images contributed to the notion of a southern identity. The book's contribution is on how tourism, in particular those individuals and groups promoting tourism to the South of the United States, crafted southern identity in the formative period of southern tourism from the late 1830s to the early 1920s.

Keywords: South; Old South; tourism; identity; United States; promotion; images

Chapter.  3314 words. 

Subjects: History of the Americas

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