China's Celebrity Mothers: Female Virtues, Patriotism and Social Harmony<sup>*</sup>

Yingjie Guo

in Celebrity in China

Published by Hong Kong University Press

Published in print February 2010 | ISBN: 9789622090873
Published online September 2011 | e-ISBN: 9789882206670 | DOI:
China's Celebrity Mothers: Female Virtues, Patriotism and Social Harmony*

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One of the most publicized state projects to establish and promote exemplary motherhood as a means to encourage moral regeneration and social harmonization is China's 10 Outstanding Mothers campaign conducted in 2006. Women with a select range of desirable attributes were projected to national fame and achieved a form of state-sponsored celebrity through extensive publicity. This chapter assesses the utility of the 10 Outstanding Mothers campaign and the Party-state's effort to capitalize on the celebrity effect in order to promote social cohesion.

Keywords: motherhood; moral regeneration; social harmonization; 10 Outstanding Mothers campaign; celebrity effect

Chapter.  7937 words. 

Subjects: Society and Culture

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