Postwar Japanese Animation Development and Toei Animation Studio<sup>*</sup>

Tze-Yue G. Hu

in Frames of Anime

Published by Hong Kong University Press

Published in print April 2010 | ISBN: 9789622090972
Published online September 2011 | e-ISBN: 9789882207721 | DOI:
Postwar Japanese Animation Development and Toei Animation Studio*

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This chapter primarily focuses on the post-Second World War industrial development of Japanese animation and the medium's expressive symbolic role in postwar nation-building. It examines the production background of Hakujaden (White Snake Tale, 1958) and examines the circumstances of its making, especially in light of a post-Second World War era and Japan's conviction to rebuild a new image of itself. It also utilizes the “concept of performativity” in discussing the “collective stagy operations” of Toei Animation Studio which promoted itself as “Asia's largest animation studio.”

Keywords: post-Second World War; industrial development; Japanese animation; Hakujaden; White Snake Tale; performativity; Toei Animation Studio

Chapter.  12365 words. 

Subjects: Society and Culture

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