Chapter

Cultural Diversity, Trade, and Technology Transfer

Michael Keane, Anthony Fung and Albert Moran

in New Television, Globalisation, and the East Asian Cultural Imagination

Published by Hong Kong University Press

Published in print February 2007 | ISBN: 9789622098206
Published online September 2011 | e-ISBN: 9789882207219 | DOI: http://dx.doi.org/10.5790/hongkong/9789622098206.003.0005
Cultural Diversity, Trade, and Technology Transfer

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This chapter considers non-textual elements of television-format exchange. Although formats have been licensed for some decades, the turn toward formatting as a business model is a response to escalating cost structures. As multi-channelling creates a demand for more varieties of content, flexible and hybrid forms of programming attract the interest of television networks. The globalization of formats, along with interactive cross-media promotion and production techniques, illustrates “cultural technology transfer”: the television format is a package of technologies and services, delivering growth and profit opportunities for television networks, producers, and advertisers.

Keywords: television format; formatting; multi-channelling; programming; television networks; globalization; formats; technology transfer

Chapter.  6077 words. 

Subjects: Television

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