Chapter

Adaptation, Imitation, and Innovation

Michael Keane, Anthony Fung and Albert Moran

in New Television, Globalisation, and the East Asian Cultural Imagination

Published by Hong Kong University Press

Published in print February 2007 | ISBN: 9789622098206
Published online September 2011 | e-ISBN: 9789882207219 | DOI: http://dx.doi.org/10.5790/hongkong/9789622098206.003.0011
Adaptation, Imitation, and Innovation

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This chapter focuses on the legal mechanisms for protecting TV-program formats. The practice of imitation in media industries has led the way in policing copyright protection. When writers of TV formats, producers, or broadcasters seek to protect their investment, they have to rely on cobbling together a jigsaw of pieces drawn from different areas of intellectual property law. In particular, format protection has been sought through four legal instruments: copyright, breach of confidence, passing-off, and an assortment of law to do with trademarks, patents, and so on.

Keywords: TV program; copyright protection; intellectual property; format protection; copyright; breach of protection; trademarks

Chapter.  5514 words. 

Subjects: Television

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