Chapter

New Television

Michael Keane, Anthony Fung and Albert Moran

in New Television, Globalisation, and the East Asian Cultural Imagination

Published by Hong Kong University Press

Published in print February 2007 | ISBN: 9789622098206
Published online September 2011 | e-ISBN: 9789882207219 | DOI: http://dx.doi.org/10.5790/hongkong/9789622098206.003.0012
New Television

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Adaptation has become the prime currency of contemporary television markets, particularly when ideas are transferred across cultural borders. The need to create compelling content has remained central, even if the adaptations in question have frequently taken advantage of limited international copyright protection. The key issue is the relationship between novelty, industry volatility, and consumer attention in this current age of adaptation. This final chapter draws together a number of threads that have a direct bearing on the future of television.

Keywords: adaptation; television markets; copyright protection; consumer attention; television

Chapter.  4323 words. 

Subjects: Television

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