Chapter

East Asian TV Dramas:

Chua Beng Huat and Koichi Iwabuchi

in East Asian Pop Culture

Published by Hong Kong University Press

Published in print February 2008 | ISBN: 9789622098923
Published online September 2011 | e-ISBN: 9789882206885 | DOI: http://dx.doi.org/10.5790/hongkong/9789622098923.003.0001
East Asian TV Dramas:

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It is the arrival of the Japanese and Korean TV dramas that provides the material basis for a discursive conceptualization of an “East Asian pop culture” sphere with an integrated cultural economy. The flows and exchanges within this East Asian pop culture sphere are reviewed. The penetration of Korean TV dramas into East Asian markets in the late 1990s is the consequence of felicitous timing. Section I of this book explores the political economy and current state of play in the television industry in East Asia. The essays in Section II are then concerned with transnational-crosscultural receptions of TV dramas in different locations across East Asia. Section III outlines the nationalistic reactions and negative “backlash”, which are at once political and ideological, that might be generated by massive cultural cross-border regional flows, of the Korean Wave. It is hoped that it offers to readers further empirical and conceptual insights into cultural globalization, which cannot be ascertained in existing US-centric analyses.

Keywords: Japanese TV dramas; Korean TV dramas; East Asian pop culture; cultural economy; political economy; television industry; Korean Wave; cultural globalization

Chapter.  4826 words. 

Subjects: Media Studies

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