Touring ‘Dramatic Korea’: Japanese Women as Viewers of <i>Hanryu</i> Dramas and Tourists on <i>Hanryu</i> Tours

Yukie Hirata

in East Asian Pop Culture

Published by Hong Kong University Press

Published in print February 2008 | ISBN: 9789622098923
Published online September 2011 | e-ISBN: 9789882206885 | DOI:
Touring ‘Dramatic Korea’: Japanese Women as Viewers of Hanryu Dramas and Tourists on Hanryu Tours

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This chapter provides an empirical study of the Japanese women fans turned tourists who traveled to the shooting locations for Winter Sonata. It starts by describing the gender politics and the postcolonial situation of Korea as a historical tourist destination for the Japanese. It also covers the question of why women in particular are now traveling to Korea, facilitating and intensifying the Korean Wave. Next, the change in Japanese tourists' view of Korea following the change in gender dynamics and the boom in Korean popular culture since the 1990s is reviewed. It concentrates on the transnational consumption of dramas by Japanese women and what occurs in the process of a viewer turning into a tourist. Finally, it discusses conditions concerning Hanryu tourism and its place in the history of Korean tourism from the perspective of gender. In the history of Japanese tourism to Korea, tours to shooting locations in Winter Sonata meant the diversification of Japanese tourists to Korea, following the feminization of tourism in the 1990s.

Keywords: Winter Sonata; Japanese women; Hanryu; Korean tourism; Korea; Korean Wave; Korean popular culture; gender; Japanese tourists; feminization

Chapter.  5322 words. 

Subjects: Media Studies

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