This chapter presents the approach of discourse analysis and outlines a glocalization perspective in researching contemporary Cultural China as discourses. Two notions “discursive appropriation” and “discursive reinvention” particularly, are presented and postulated as important notions and directions for future research and further attention in the attempt to understand and explain the discursive hybridizations, i.e., the dialectical process as well as the diverse outcomes of glocalization in the discourses of contemporary Cultural China.
Keywords: Cultural China; glocalization; discursive hybridizations; discursive appropriation; discursive reinvention
Chapter. 4166 words.
Subjects: Society and Culture
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