Confucianism and Utilitarianism in Jiang-Clinton Rhetoric

D. Ray Heisey

in Discourses of Cultural China in the Globalizing Age

Published by Hong Kong University Press

Published in print May 2010 | ISBN: 9789622099128
Published online September 2011 | e-ISBN: 9789882206847 | DOI:
Confucianism and Utilitarianism in Jiang-Clinton Rhetoric

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This chapter analyzes the rhetoric of President Jiang of the People's Republic of China and President Clinton of the United States in their respective visits to the other's country and shows that while both speakers conform to their respective cultural characteristics on Confucianism versus Utilitarianism dimensions, they creatively adapt to the other's cultural values in terms of political communication as well. It first presents the discourse systems of Confucianism and Utilitarianism, then the context of the speeches, the method of analysis, the language and arguments used by Jiang in the Harvard address and the Beijing joint press conference, the language and arguments used by Clinton in the Peking University address and the same press conference, and finally, the discussion of the findings and the conclusion.

Keywords: President Clinton; PRC; President Jiang; Confucianism; Utilitarianism; political communication

Chapter.  9058 words. 

Subjects: Society and Culture

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