Chapter

East Is East and West Is West? Values and Styles of Communication in Foreign-Invested Enterprises in China

Sim Liang

in Discourses of Cultural China in the Globalizing Age

Published by Hong Kong University Press

Published in print May 2010 | ISBN: 9789622099128
Published online September 2011 | e-ISBN: 9789882206847 | DOI: http://dx.doi.org/10.5790/hongkong/9789622099128.003.0009
East Is East and West Is West? Values and Styles of Communication in Foreign-Invested Enterprises in China

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This chapter argues for identifying a synergistic communication model integrating the strengths of both Eastern and Western cultures for the future of China. Nonetheless, much more work needs to be done in uncovering the components and the intricate process constituting discursive reinvention as well as discursive appropriation which underlie the various possible types of cultural hybridization in the discourses of contemporary Cultural China. The chapter reports a study conducted in the early 2000s in Beijing, Shanghai and Guangzhou, the home to most of the foreign invested enterprises (FIEs) in mainland China. Starting from a constructivist ontology and an interpretivist epistemology, this study aims at using a qualitative methodology to arrive at a deep understanding of cross-cultural issues in the FIE setting from the actors' perspectives and using that understanding to gain insights into the management strategy in similar settings.

Keywords: China; Eastern cultures; Western cultures; cultural hybridization; FIEs

Chapter.  6100 words. 

Subjects: Society and Culture

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