Global Imaginary, Local Desire:

Li Zeng

in TV Drama in China

Published by Hong Kong University Press

Published in print October 2008 | ISBN: 9789622099401
Published online September 2011 | e-ISBN: 9789882207646 | DOI:
Global Imaginary, Local Desire:

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This chapter demonstrates how Chinese television meets the challenge from transnational competition and how Chinese people engage with changes brought about by China's greater integration into the global economy. It examines the emergence of transnational serial drama, featuring either Chinese in a foreign country or foreigners in China, and its unique way of representing cultural encounters and foreign images. The chapter argues that the genre is the outcome of the Chinese media's adjustment to competition from the global television market. It also shows the Chinese audience's desire to know the world beyond the national territory, to a new sense of gender and sexuality, and to the state's shifting ideology and concerns under the influence of globalization.

Keywords: transnational competition; serial drama; cultural encounters; television market; globalization

Chapter.  4968 words. 

Subjects: Television

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