Chapter

Global Imaginary, Local Desire:

Li Zeng

in TV Drama in China

Published by Hong Kong University Press

Published in print October 2008 | ISBN: 9789622099401
Published online September 2011 | e-ISBN: 9789882207646 | DOI: http://dx.doi.org/10.5790/hongkong/9789622099401.003.0005
Global Imaginary, Local Desire:

Show Summary Details

Preview

This chapter demonstrates how Chinese television meets the challenge from transnational competition and how Chinese people engage with changes brought about by China's greater integration into the global economy. It examines the emergence of transnational serial drama, featuring either Chinese in a foreign country or foreigners in China, and its unique way of representing cultural encounters and foreign images. The chapter argues that the genre is the outcome of the Chinese media's adjustment to competition from the global television market. It also shows the Chinese audience's desire to know the world beyond the national territory, to a new sense of gender and sexuality, and to the state's shifting ideology and concerns under the influence of globalization.

Keywords: transnational competition; serial drama; cultural encounters; television market; globalization

Chapter.  4968 words. 

Subjects: Television

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Hong Kong University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.