Chapter

Looking for Taiwan’s Competitive Edge:

Yi-Hsiang Chen

in TV Drama in China

Published by Hong Kong University Press

Published in print October 2008 | ISBN: 9789622099401
Published online September 2011 | e-ISBN: 9789882207646 | DOI: http://dx.doi.org/10.5790/hongkong/9789622099401.003.0013
Looking for Taiwan’s Competitive Edge:

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This chapter examines the background to the Taiwanese TV drama industry, including historical and cultural perspectives, political and policy concerns, and economic inducements. It discusses why China has become a fertile market for Taiwan television drama and shows how Taiwan has exploited its Chinese connections to respond to the market challenges presented by Japanese and Korean drama. One success enjoyed by Taiwan productions in recent years has been the idol drama genre, best illustrated by the serial Meteor Garden (2001). Although the serial was eventually banned in Mainland China, Meteor Garden provided a template for other productions that have subsequently captured a slice of the Chinese market.

Keywords: TV drama; Taiwan; idol drama; Meteor Garden; Chinese market

Chapter.  4653 words. 

Subjects: Television

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