From the Margins to the Middle Kingdom:

Dong-Hoo Lee

in TV Drama in China

Published by Hong Kong University Press

Published in print October 2008 | ISBN: 9789622099401
Published online September 2011 | e-ISBN: 9789882207646 | DOI:
From the Margins to the Middle Kingdom:

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This chapter examines South Korean drama and its rapid penetration into regional markets. Since the late 1990s, Korean popular culture has established a presence in Mainland China, Hong Kong SAR, Taiwan, Vietnam, and Japan. Korean television dramas have been at the forefront of the so-called Korean Wave, or hanliu, which has diversified the media and cultural landscape in Asia, in turn challenging the unilateral, top-down flow of globalization.

Keywords: South Korea; popular culture; television dramas; Korean Wave; hanliu

Chapter.  5348 words.  Illustrated.

Subjects: Television

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