<i>Taglish, or the phantom power of the</i> lingua franca

Vicente L. Rafael

in Philippine English

Published by Hong Kong University Press

Published in print November 2008 | ISBN: 9789622099470
Published online September 2011 | e-ISBN: 9789882207264 | DOI:
Taglish, or the phantom power of the lingua franca

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This chapter discusses Taglish as a lingua franca of the mass media. Tagalog serves as the language of commercially driven mass media, specifically radio, television, and film. As the lingua franca of the mass media, Tagalog manages in fact to have a translocal reach. It does so, however, only and always in conjunction with other translocal languages: English and Spanish. Thus, it is as another kind of language, Taglish, that Tagalog comes across as a lingua franca, providing the conditions for the emergence of a mass audience in the contemporary Philippines.

Keywords: Taglish; lingua franca; mass media; Tagalog; English; Spanish; mass audience

Chapter.  12443 words.  Illustrated.

Subjects: Sociolinguistics

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