Chapter

A Genre Analysis of the Strategic Plans of Higher Education Institutions in Hong Kong and the United States of America

Ammy Yuen Yee Chan

in Professional Communication

Published by Hong Kong University Press

Published in print April 2009 | ISBN: 9789622099654
Published online September 2011 | e-ISBN: 9789882207295 | DOI: http://dx.doi.org/10.5790/hongkong/9789622099654.003.0004
A Genre Analysis of the Strategic Plans of Higher Education Institutions in Hong Kong and the United States of America

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As strategic planning encompasses informed decision making aimed at helping leaders and management lead their enterprise towards competitive success while aiding in imposing relevant changes to structure, systems, and process, it proves to be important for both the public and private sectors. Strategic planning highlights the vision and mission of the organization while considering the business plans and the organization's goals. In terms of higher education, strategic planning is utilized so that the university can evaluate its goals and directions and identify its advantages in line with changes within the environment. Also, it ensures that the members of the university are acting toward achieving the same goals. This chapter analyzes Internet-obtained data regarding the strategic plans of five US universities and five Hong Kong universities.

Keywords: higher education; strategic planning; competitive success; goals; university; Hong Kong; US

Chapter.  6311 words. 

Subjects: Sociolinguistics

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