Chapter

Indirect Requests in Korean Business Correspondence

Yeonkwon Jung

in Professional Communication

Published by Hong Kong University Press

Published in print April 2009 | ISBN: 9789622099654
Published online September 2011 | e-ISBN: 9789882207295 | DOI: http://dx.doi.org/10.5790/hongkong/9789622099654.003.0006
Indirect Requests in Korean Business Correspondence

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In business and in other goal-oriented activities, politeness proves to be of great significance since, for example, a buyer will not react favorably to a seller's offer if the seller is not polite. Also, politeness enables both ends of the transaction to develop trust and respect so that long-term business relationships may be established and maintained. This study examines how Korean business professionals utilize politeness strategies in business correspondence to achieve successful results. In the business context, requests are made when the requested act is perceived to have favorable effects on the business. In some cases, businesses cannot proceed if requests are not performed. Specifically, the chapter focuses on politeness strategies since these signify the most important and common speech act in terms of business.

Keywords: politeness; politeness strategies; business correspondence; business relationships

Chapter.  7129 words. 

Subjects: Sociolinguistics

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