Chapter

Interactions of Professional, Institutional and Business Discourses in Academic Settings

Kenneth C. C. Kong

in Professional Communication

Published by Hong Kong University Press

Published in print April 2009 | ISBN: 9789622099654
Published online September 2011 | e-ISBN: 9789882207295 | DOI: http://dx.doi.org/10.5790/hongkong/9789622099654.003.0007
Interactions of Professional, Institutional and Business Discourses in Academic Settings

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Identities entail a certain degree of complexity since people may belong to both a profession and an institution. This type of multiple membership may bring about confusion, particularly in terms of the methodologies and analysis levels involved in “institutional discourse” and “professional discourse.” Professional discourse encompasses not only the language used by professionals, as this may also be perceived as the “new work order” in which workers are empowered through increasing their work motivation. It is important to note that “professionals” should refer not only to those who are traditionally perceived as such, but to other workers such as telephone operators, teachers, etc. This chapter defines the discourse system and the business discourse.

Keywords: business discourse; discourse system; institutional discourse; professional discourse; new work order

Chapter.  5570 words.  Illustrated.

Subjects: Sociolinguistics

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