Chapter

Placing South Korean Cinema into the Pusan International Film Festival:

SooJeong Ahn

in Cultural Studies and Cultural Industries in Northeast Asia

Published by Hong Kong University Press

Published in print May 2009 | ISBN: 9789622099746
Published online September 2011 | e-ISBN: 9789882206793 | DOI: http://dx.doi.org/10.5790/hongkong/9789622099746.003.0005
Placing South Korean Cinema into the Pusan International Film Festival:

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Pusan International Film Festival (PIFF) in South Korea is of particular importance, since its distinctive approach to cultural politics in East Asia demonstrates the ways in which the festivals more generally have begun to negotiate and renew their roles and identities between the national, the regional, and the global. This chapter shows that PIFF's regional—as opposed to a purely national or globalized—approach toward East Asia, synergized by the global visibility of South Korean cinema, displays a distinct agenda and sociocultural context different from that of Euro-American film festivals. It examines some of the institutional dynamics of film festivals by focusing on the programming sections at PIFF between 1996 and 2005. Specifically, the chapter illustrates how the programming of local sections is closely tied to the current political, economic, and social interests of the institution.

Keywords: Pusan; cultural politics; East Asia; global visibility; South Korea; cinema; programming sections; film festivals

Chapter.  5788 words. 

Subjects: Society and Culture

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