In between the Values of the Global and the National:

Ae-Ri Yoon

in Cultural Studies and Cultural Industries in Northeast Asia

Published by Hong Kong University Press

Published in print May 2009 | ISBN: 9789622099746
Published online September 2011 | e-ISBN: 9789882206793 | DOI:
In between the Values of the Global and the National:

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This chapter presents the stories of animators in South Korea (hereafter Korea), who experience the negotiation process of globalization both in their work and daily lives and feel them deeply. For the past 40 years or more, the Korean animation industry has widely been known as a subcontractor for foreign production companies, mainly in the United States and Japan. However, today's Korean animation industry is experiencing a cultural transition driven by the logic of global capital. In response, the industry as a whole is trying to throw off the shackles of being a subcontractor and is aiming for creative agency. This has also caused various changes in the Korean public's perception of animation. Findings show that, in this cultural transition, due to Korea's particular historical and cultural circumstances, the Korean animators are encountering contradictory situations that are leading them into numerous negotiations between the values of the global and the national.

Keywords: animators; South Korea; globalization; animation industry; cultural transition; production companies; United States; Japan

Chapter.  4961 words.  Illustrated.

Subjects: Society and Culture

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