You Salarymen Can’t Think Outside the Box!

Yoshiko Nakano

in Where There Are Asians, There Are Rice Cookers

Published by Hong Kong University Press

Published in print December 2009 | ISBN: 9789888028085
Published online September 2011 | e-ISBN: 9789882207684 | DOI:
You Salarymen Can’t Think Outside the Box!

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William Mong, the Hong Kong entrepreneur, officially started business with Matsushita Electric Trading, the Japanese manufacturing giant, at a time when anti-Japanese sentiments were still rampant in Hong Kong. In 1954, the company's founder, Konosuke Matsushita, personally, and without any written agreement, entrusted Mong with the exclusive rights for the sale and distribution of National products in Hong Kong. The chapter describes Mong's attempts at localizing Matsushita's star product at the time, the classic vacuum radio, and the encounters with his Japanese salaryman counterparts that ensued. It reveals Mong's attention to detail, his high expectations, both of himself and others, and how he made use of Chinese transnational networks to expand his market.

Keywords: William Mong; Matsishita Electric Trading; Hong Kong; Konosuke Matsushita; National products; vacuum radio; transnational networks

Chapter.  9422 words.  Illustrated.

Subjects: Business and Management

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