Water Flows Downward

Yoshiko Nakano

in Where There Are Asians, There Are Rice Cookers

Published by Hong Kong University Press

Published in print December 2009 | ISBN: 9789888028085
Published online September 2011 | e-ISBN: 9789882207684 | DOI:
Water Flows Downward

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This chapter examines Hong Kong's growing importance in Matsushita's plans for market expansion during the 1960s: as a showcase for National appliances; a test market for new export items, including refrigerators and washing machines; and a gateway to Southeast Asian markets that remained off-limits for political or economic reasons. Hong Kong became the Japanese manufacturer's strategic base at a time when protectionist trade policies were the norm in many other parts of the world.

Keywords: Hong Kong; Matsushita; National appliances; refrigerators; washing machines; Southeast Asian markets; trade policies

Chapter.  10286 words.  Illustrated.

Subjects: Business and Management

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