Yoshiko Nakano

in Where There Are Asians, There Are Rice Cookers

Published by Hong Kong University Press

Published in print December 2009 | ISBN: 9789888028085
Published online September 2011 | e-ISBN: 9789882207684 | DOI:

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The National rice cooker success story is not simply a case of “Made in Japan” but more accurately a case of “Made in Asia.” The synergy that existed between the Japanese rice cooker team and its Hong Kong intermediary was the determining factor in the successful localization of the rice cooker and its eventual domination of the Hong Kong market and beyond. The process was not unilateral but multidirectional, multifaceted, and above all collaborative. Japanese rice cookers found their way along Chinese and other transnational networks to Asians worldwide.

Keywords: National rice cooker; Made in Japan; Made in Asia; Japanese rice cookers; transnational networks; Asians

Chapter.  1123 words. 

Subjects: Business and Management

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