Chapter

Korean Popular Culture and Transcultural Consumption: Globalized Desires between “Ours and Others”<sup>1</sup>

Sun Jung

in Korean Masculinities and Transcultural Consumption

Published by Hong Kong University Press

Published in print November 2010 | ISBN: 9789888028672
Published online September 2011 | e-ISBN: 9789882207127 | DOI: http://dx.doi.org/10.5790/hongkong/9789888028672.003.0001

Series: TransAsia: Screen Cultures

Korean Popular Culture and Transcultural Consumption: Globalized Desires between “Ours and Others”1

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This chapter contextualizes the trajectories of studies on South Korean popular culture and the hybridization dynamics of transculturation on the one hand, and the conceptual background of the reconstruction of South Korean masculinity on the other. There are many examples that can demonstrate transculturation and hybridization in the realm of contemporary South Korean popular culture. Due to the limited scope of the chapter, it only describes the most significant example: the Korean blockbuster. It specifically discusses Hangukhyeong Beulleokbeoseuteo and Shiri. In addition, the hybridity of Korean masculinity and the soft masculinity of Bae Yong-Joon are reported. The global masculinity of Rain and the postmodern masculinity in Oldboy are covered. An overview of the chapters included in the book is provided as well.

Keywords: South Korea; hybridization dynamics; transculturation; masculinity; Hangukhyeong Beulleokbeoseuteo; Shiri; Bae Yong-Joon; Rain; Oldboy

Chapter.  14676 words. 

Subjects: Film

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