A Global Film Producer: The Pusan Promotion Plan

Soojeong Ahn

in The Pusan International Film Festival, South Korean Cinema and Globalization

Published by Hong Kong University Press

Published in print November 2011 | ISBN: 9789888083589
Published online May 2012 | e-ISBN: 9789882209268 | DOI:
A Global Film Producer: The Pusan Promotion Plan

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This chapter uncovers a new function of festivals and investigates their interrelationships with production, exhibition and distribution branches of traditional film industries. Focusing on the Pusan Promotion Plan, a project market in which new Asian feature films could seek co-financing and co-production partners, the chapter argues that film festivals today have begun to play a new role in the global film industry as an effective producer by actively engaging the production process as well as exhibition and distribution partners. The chapter shows how the PPP helped further Pusan's and PIFF's regionalization strategy.

Keywords: co-financing; co-production; distribution; promotion; PPP; CineMart; producer; KOFIC; AFIC

Chapter.  9214 words. 

Subjects: Film

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