Chapter

“The Beauty Industry Is Ours”

Susannah Walker

in Style and Status

Published by University Press of Kentucky

Published in print February 2007 | ISBN: 9780813124339
Published online September 2011 | e-ISBN: 9780813134802 | DOI: http://dx.doi.org/10.5810/kentucky/9780813124339.003.0002
“The Beauty Industry Is Ours”

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This chapter discusses the attempts to create some form of African American consumer citizenship in order to prove the worth of black consumers to white-owned businesses. It looks at how beauty culture both demonstrated the possibilities and showed the limits of black consumer citizenship in the context of segregation, racial discrimination, and economic inequality. The chapter also shows the importance of advertising in the commodification of the black beauty culture.

Keywords: African American; consumer citizenship; black consumers; white-owned businesses; beauty culture; black beauty; advertising

Chapter.  11757 words.  Illustrated.

Subjects: History of the Americas

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