Chapter

“An ‘Export’ Market at Home”

Susannah Walker

in Style and Status

Published by University Press of Kentucky

Published in print February 2007 | ISBN: 9780813124339
Published online September 2011 | e-ISBN: 9780813134802 | DOI: http://dx.doi.org/10.5810/kentucky/9780813124339.003.0004
“An ‘Export’ Market at Home”

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This chapter discusses the prosperity of African American consumer culture during the postwar period, which was thanks to the product-advertising campaigns that were launched. It shows the changes to the beauty-advertising appeals to black women, such as focusing instead on what sorts of products were best to use. The African American beauty culture industry grew tremendously in the postwar era, in tandem with rising prosperity and an increased focus on black consumerism.

Keywords: prosperity; African American; consumer culture; postwar period; product advertising; beauty advertising; beauty culture; black consumerism

Chapter.  9421 words.  Illustrated.

Subjects: History of the Americas

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