This chapter discusses the rise of the full-service luxury beauty salon that, in many respects, represented the pinnacle of African American beauty culture in the years following the Second World War. The rise of these megasalons was not an isolated development. Rather, it was accompanied both by a significant rise in the number of companies that were producing beauty products for African Americans and by a surge in African American media interest in beauty.
Keywords: beauty salon; African American; beauty culture; Second World War; beauty products; beauty; media interest
Chapter. 10222 words. Illustrated.
Subjects: History of the Americas
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