“Black Is Beautiful”

Susannah Walker

in Style and Status

Published by University Press of Kentucky

Published in print February 2007 | ISBN: 9780813124339
Published online September 2011 | e-ISBN: 9780813134802 | DOI:
“Black Is Beautiful”

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This chapter discusses the commodification of the Afro and is, in many ways, emblematic of changes that occurred in African American consumer culture and beauty culture. The Afro was considered fashionable and political at the height of the Black Power era, and its popularity and subsequent commercial responses contributed to the redefinition of black female beauty in the United States.

Keywords: commodification; Afro; African American; consumer culture; beauty culture; Black Power; beauty; redefinition

Chapter.  12658 words.  Illustrated.

Subjects: History of the Americas

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