The Zalmoxis Effect

Andrew L. Johns

in Vietnam’s Second Front

Published by University Press of Kentucky

Published in print January 2010 | ISBN: 9780813125725
Published online September 2011 | e-ISBN: 9780813135427 | DOI:
The Zalmoxis Effect

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One of the more obscure gods was Zalmoxis. He could easily have been the god of elections. In the American political system, every fourth year witnesses the spectacle of a presidential election, where candidates make sweeping, grandiose promises for change, peace, and prosperity—and then the rhetoric disappears for three years until it returns again for the next campaign. In 1968, the Zalmoxis effect reared its head as Republican presidential aspirants jockeyed for position, with Vietnam acting as a fulcrum for the primary contests. The war also figured prominently in the fall campaign between Richard Nixon and Hubert Humphrey, exerting broad influence despite the candidates' best efforts and nearly determining the outcome of the election. This chapter is devoted to examining how the GOP grappled with Vietnam on multiple fronts—internally, against the Johnson administration, and during the race for the White House—during 1968.

Keywords: Zalmoxis; Richard Nixon; GOP; Hubert Humphrey; multiple fronts

Chapter.  20177 words. 

Subjects: US Politics

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