New Media, Digitextuality, and Widescreen

Harper Cossar

in Letterboxed

Published by University Press of Kentucky

Published in print December 2010 | ISBN: 9780813126517
Published online September 2011 | e-ISBN: 9780813135618 | DOI:
New Media, Digitextuality, and Widescreen

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This chapter examines online and video gaming texts that use widescreen-esque views in an effort to reproduce cinematic qualities and thus present their products in terms of highbrow consumption strategies. Many video games, regardless of whether they are of the first-person shooter or sports genre, deploy cut scenes or cinematics. In addition, video game and other online content providers deploy the letterbox aesthetic to cue players or viewers when it is appropriate to participate and when they should simply watch and consume. The chapter focuses primarily on new media producers that utilize the letterbox aesthetic, but it also ex amines texts such as the Pixar film A Bug's Life, which was produced digitally in both Academy ratio and wide formats simultaneously. Also, HDTV and its new framing strategies offer additional possibilities with regard to television texts that are broadcast in both formats.

Keywords: film making; HDTV; letterbox aesthetic; video games; online content; Pixar

Chapter.  10000 words. 

Subjects: Film

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