Chinese Television Coverage and Chinese Perceptions of Sino-EU Relations


in The International Politics of EU-China Relations

Published by British Academy

Published in print December 2007 | ISBN: 9780197264089
Published online February 2012 | e-ISBN: 9780191734809 | DOI:

Series: British Academy Occasional Papers

Chinese Television Coverage and Chinese Perceptions of Sino-EU Relations

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This chapter employs a quantitative and qualitative analysis of Chinese television coverage of China–Europe relations to examine many of the outstanding issues of the moment. It notes that reports and comment on Europe and European relations occupy around 10 per cent of coverage on the main news programmes and that most views of Europe are positive, and this in turn may have some kind of impact on the policymaking process in China, though more research needs to be conducted. Overall, however, the chapter concludes that the Chinese understanding of Europe is quite limited, partial, and narrow. Their attention to Europe is confined to international affairs, economic achievements, and natural landscapes. They still consider Europe a remote landmass, with little relevance to their daily lives and personal interests apart from the impacts of Sino–European economic and trade relations.

Keywords: Chinese television; policymaking; trade relations; Chinese understanding

Chapter.  5768 words. 

Subjects: International Relations

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