Dimensions of Communicating Farsighted Appeals

William Ascher

in Bringing in the Future

Published by University of Chicago Press

Published in print March 2009 | ISBN: 9780226029160
Published online February 2013 | e-ISBN: 9780226029184 | DOI:
Dimensions of Communicating Farsighted Appeals

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This chapter presents a discussion of the design dimensions of communicating farsighted proposals. From the perspective of promoting farsighted decisions, successful framing would paint shortsighted proposals in a negative light, and farsighted proposals in a positive light. Framing the more distant future can be embellished by highlighting benefits for future generations, to appeal to the conscience of the public and policy makers. The Club of Rome example stresses the importance of the medium to the credibility of the source. The maximum sustainable yield (MSY) doctrine is an excellent example of a simple conservation concept translated into a seemingly simple and compelling doctrine or formula. Certain framings of any issue can be objectionable insofar as they diminish the dignity of those who are misled and their opportunity to make life-enhancing decisions.

Keywords: design dimensions; farsighted proposals; framing; Club of Rome; maximum sustainable yield; policy makers

Chapter.  6070 words. 

Subjects: Economic Development and Growth

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