Studying Imitation in the South

Pablo J. Boczkowski

in News at Work

Published by University of Chicago Press

Published in print September 2010 | ISBN: 9780226062792
Published online February 2013 | e-ISBN: 9780226062785 | DOI:
Studying Imitation in the South

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This chapter elaborates on the theoretical, methodological, and contextual issues of imitation in social life. It discusses imitation in work, organizational, and economic activities, with a focus on the media industry and mindful of the potential role of technology. An interdisciplinary framework is developed on imitation that builds on communication studies of pack journalism and the homogenization of news, sociological accounts of inter-organizational mimicry, and economic analyses of herd behavior. Despite the divergent intellectual character of scholarship about these fields, or perhaps precisely because of this divergence, their respective analyses of imitation have complementary strengths and shared limitations. It describes the two top online newspapers of Argentina, Clarí and, their performance during the financial crises and their divergent cultural profiles. In addition, the consumption of homogenized news is discussed.

Keywords: imitation; news media; media industry; journalism; online news; Argentina; homogenized news; mimicry

Chapter.  7964 words. 

Subjects: Sociology

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