This chapter elaborates on the theoretical, methodological, and contextual issues of imitation in social life. It discusses imitation in work, organizational, and economic activities, with a focus on the media industry and mindful of the potential role of technology. An interdisciplinary framework is developed on imitation that builds on communication studies of pack journalism and the homogenization of news, sociological accounts of inter-organizational mimicry, and economic analyses of herd behavior. Despite the divergent intellectual character of scholarship about these fields, or perhaps precisely because of this divergence, their respective analyses of imitation have complementary strengths and shared limitations. It describes the two top online newspapers of Argentina, Clarín.com and Lanacion.com, their performance during the financial crises and their divergent cultural profiles. In addition, the consumption of homogenized news is discussed.
Keywords: imitation; news media; media industry; journalism; online news; Argentina; homogenized news; mimicry
Chapter. 7964 words.
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