Being Labeled the Worst—Real in its Consequences?

Karen A. Cerulo

in Never Saw It Coming

Published by University of Chicago Press

Published in print September 2006 | ISBN: 9780226100326
Published online February 2013 | e-ISBN: 9780226100296 | DOI:
Being Labeled the Worst—Real in its Consequences?

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This chapter examines the consequence of being labeled the worst. It argues that the different fates of those labeled the worst are not haphazard or mysterious and explains that the impact of the label “worst” varies in systematic ways. This chapter analyzes several cultural and social factors associated with the contexts in which labeling occurs including the intended durability of quality labels, the labeler's power vis-à-vis the target and the normative reaction to criticism at work in the labeling context.

Keywords: the worst; cultural factors; social factors; quality labeling; normative reaction; criticism

Chapter.  10360 words. 

Subjects: Sociology

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