Lessons from <i>Rubí</i>

Edited by Adeline Masquelier

in Love in Africa

Published by University of Chicago Press

Published in print June 2009 | ISBN: 9780226113524
Published online March 2013 | e-ISBN: 9780226113555 | DOI:
Lessons from Rubí

Show Summary Details


This chapter evaluates how young people use the Mexican telenovela Rubí to make sense of changing conceptions of intimacy and courtship. Rubí is a gripping Mexican television serial centered around the poor but beautiful and ambitious Rubí and her obsessive determination to achieve wealth. It was seen by many as mirroring the struggles between interest and sentiments that routinely play themselves out in the context of local courtships and marriages. One of the main reasons youth in Dogondoutchi watch Brazilian and Mexican telenovelas is to develop the requisite sensibilities for successful romance and long-term, fulfilling relationships. In Dogondoutchi, soyayya has become the idiom through which youth engage in the practice of forging translocal solidarities. The intensity of their engagement with teledramas testifies to the vital role that imagination plays in youthful constructions of the world.

Keywords: Rubí; intimacy; courtship; marriages; Dogondoutchi; soyayya; teledramas

Chapter.  10391 words.  Illustrated.

Subjects: Anthropology

Full text: subscription required

How to subscribe Recommend to my Librarian

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.