Chapter

Beyond “Traditional” Rhetoric

in Toward a Rhetoric of Insult

Published by University of Chicago Press

Published in print June 2010 | ISBN: 9780226114774
Published online March 2013 | e-ISBN: 9780226114798 | DOI: http://dx.doi.org/10.7208/chicago/9780226114798.003.0003
Beyond “Traditional” Rhetoric

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The examples in Chapter 2 exhibit a number of features common to traditional rhetorics, including the repeated appearance of loci and the frequent appearance of traditional lines of argument. Here and there, we see the tactical use of humor and the deliberate construction of authoritative character, as well as artful composition at every level, from the smallest units to larger compositions, both verbal and visual. We see tropes and figures in material as varied as formal speeches and the dozens. But, clearly, we are not seeing “rhetoric” as it is traditionally conceived: as a unilateral mode of gaining compliance or belief, usually by means of tactics involving some combination of argument and ingratiation. An art of insult is surely not an art of persuasion, as commonly understood. This chapter approaches the subject from some different angles.

Keywords: insults; rhetoric; unilateral mode; compliance; belief; argument; ingratiation

Chapter.  12089 words. 

Subjects: Philosophy of Language

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