This chapter describes the long-term solution of climate tourism. By the middle of the 1930s, most people had concluded that time in the sun brought health and happiness, and the tan was a marker of vitality. Climate tourism drew ailing easterners in search of health. The association of sun with energy was settled, and as long as that was the case, tans were good, and beaches were places to go for a vacation. Sunlight was important in childhood for preventing irritability and malformed bones, and had emerged as fully saleable, with businessmen advertising their products as sunshine-rich....

This chapter describes the long-term solution of climate tourism. By the middle of the 1930s, most people had concluded that time in the sun brought health and happiness, and the tan was a marker of vitality. Climate tourism drew ailing easterners in search of health. The association of sun with energy was settled, and as long as that was the case, tans were good, and beaches were places to go for a vacation. Sunlight was important in childhood for preventing irritability and malformed bones, and had emerged as fully saleable, with businessmen advertising their products as sunshine-rich. Americans were aware about the fortification, thus companies that made dietary supplements redirected their advertising focus, relying on more scientifically sophisticated assessments of sunlight and vitamin D.