Chapter

Measuring, Knowing, and Acting

Edited by Peter Frumkin

in Strategic Giving

Published by University of Chicago Press

Published in print September 2006 | ISBN: 9780226266268
Published online February 2013 | e-ISBN: 9780226266282 | DOI: http://dx.doi.org/10.7208/chicago/9780226266282.003.0011
Measuring, Knowing, and Acting

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This chapter discusses the issues of measuring or evaluating, knowing, and acting in philanthropic giving. It explains that the essence of strategy consists in the achievement of fit, alignment and coherence among all five of the critical elements of the philanthropic prism, and recommends the use performance information to guide philanthropy because it can help bring some reason and method to a sector driven mainly by reaction and impulse. This chapter also argues that there is no single solution to the question of how much reason and how much reaction should figure into philanthropy and that the mix will depend both on the strategic direction established by the donor and on the problem or issue being tackled.

Keywords: philanthropic giving; philanthropic prism; performance information; strategic giving; donors

Chapter.  13683 words.  Illustrated.

Subjects: Economic Sociology

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