Chapter

Reaching an Overseas Market

in Steam-Powered Knowledge

Published by University of Chicago Press

Published in print February 2012 | ISBN: 9780226276519
Published online March 2013 | e-ISBN: 9780226276540 | DOI: http://dx.doi.org/10.7208/chicago/9780226276540.003.0007
Reaching an Overseas Market

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This chapter deals with the overseas market of W. & R. Chambers. As they expanded into the British market, they also began to develop their “connection” overseas. Given their early commitment to stereotyping, it is hardly surprising that W. & R. Chambers hoped to use it to improve their international distribution. They hoped that stereotype plates would be a way of persuading American printers to work with them, instead of reprinting works without permission or payment, but it is shown that the realization of their international dream would be difficult to prove. The arrangement with Gould, Kendall, and Lincoln for the Cyclopaedia of English Literature taught W. & R. Chambers a number of useful lessons. Making Edinburgh responsible for producing copies of all the Chambers publications for audiences far beyond Scotland would require a more extensive, modern printing establishment.

Keywords: overseas market; Chambers; British market; stereotyping; stereotype plates; English Literature; Edinburgh

Chapter.  4060 words.  Illustrated.

Subjects: History of Science and Technology

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