Chapter

The Great Brain Suck

Eugene Halton

in The Great Brain Suck

Published by University of Chicago Press

Published in print October 2008 | ISBN: 9780226314655
Published online February 2013 | e-ISBN: 9780226314679 | DOI: http://dx.doi.org/10.7208/chicago/9780226314679.003.0001
The Great Brain Suck

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This chapter begins with a definition of the term brain suck, which refers to the dumbing down of America despite the flood of information available in the world: there is more and more information about the world, and yet people know less and less about it; there are more and more sources of history available but less and less knowledge of history; and there is more and more information about the cultures of the world and yet less and less awareness of them. The chief means by which brain suck operates is called brain rinsing, usually through repetitive, pleasurable miniactivities, none of which alone may be compromising, but all of which together add up to a compromised self running on automatic. The chapter explores some of the varieties of brain suck with reference to the colonization of the human self by consumption culture—mostly in its American version—with some gear shifts.

Keywords: brain rinsing; consumption culture; human self; America

Chapter.  17472 words. 

Subjects: Sociology

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