The Economic Miracle in the Bedroom

in Before Porn Was Legal

Published by University of Chicago Press

Published in print August 2011 | ISBN: 9780226325217
Published online March 2013 | e-ISBN: 9780226325231 | DOI:
The Economic Miracle in the Bedroom

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This chapter examines the history of the growth of the mail-order erotica firms in West Germany in the 1950s. It suggests that the mechanics of marketing helped shape the gendered and social parameters of this marketplace, and that sexual consumption was one of the ways West Germans attempted to recover from material want and emotional strain. The chapter also discusses the influence of sexual consumption on gender relations, sexuality, and domesticity in the aftermath of World War II.

Keywords: mail-order erotica; West Germany; marketing; sexual consumption; material want; emotional strain; gender relations; sexuality; domesticity

Chapter.  9937 words.  Illustrated.

Subjects: Modern History (1700 to 1945)

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