in Before Porn Was Legal

Published by University of Chicago Press

Published in print August 2011 | ISBN: 9780226325217
Published online March 2013 | e-ISBN: 9780226325231 | DOI:

Show Summary Details


This chapter focuses on the myth of Beate Uhse, the erotica business founded by Beate Uhse-Rotermund. It suggests that Uhse-Rotermund unknowingly created the Beate Uhse myth when she used her life story as a marketing device for the company in 1952 and that the myth created a public narrative linking sexuality, history, and consumption. The chapter contends that Uhse-Rotermund's sexual and domestic situation helped her established respectability among her customers and staff in the early years, and that feminized stories of her personal life found their way into the myth.

Keywords: Beate Uhse; Beate Uhse-Rotermund; erotica business; myth; sexuality; sexual consumption

Chapter.  6001 words.  Illustrated.

Subjects: Modern History (1700 to 1945)

Full text: subscription required

How to subscribe Recommend to my Librarian

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.