Players as Audiences

James M. Jasper

in Getting Your Way

Published by University of Chicago Press

Published in print September 2006 | ISBN: 9780226394756
Published online February 2013 | e-ISBN: 9780226394749 | DOI:
Players as Audiences

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This chapter proposes to view strategic players as audiences watching and listening to each other's actions and words, insisting on the cultural filters of all strategic action. It argues that strategic engagement focuses players' attention. Also, they actively interpret whatever happens, including their own actions. Then, it presents several ways on how people and groups become players in strategic engagements. The image of players as audiences, watching and listening to each other and themselves, suggests a rhetorical approach to words and actions. Because rhetoric deals with the interaction between speaker and audience, it is especially useful to a strategic framework.

Keywords: strategic action; strategic players; audiences; strategic engagement; cultural filters; watching; listening

Chapter.  8584 words. 

Subjects: Social Theory

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