Chapter

Syndicating Science

in Science on the Air

Published by University of Chicago Press

Published in print October 2008 | ISBN: 9780226467597
Published online March 2013 | e-ISBN: 9780226466958 | DOI: http://dx.doi.org/10.7208/chicago/9780226466958.003.0004
Syndicating Science

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While individuals like Austin Clark, Thornton Burgess, and Harlow Shapley were experimenting with their broadcasts, two organizations in Washington were joining forces to create another new science series. In the years following World War I, a newfound interest in public relations had rippled through the scientific community. The partnership between the National Research Council (NRC) and Science Service signaled to other scientists that radio could be an appropriate and dignified platform for popularization and for achieving positive publicity for all science. Although the NRC eventually relinquished its direct role in the series, Science Service continued to be involved in radio production for the next forty years, essentially functioning as the scientific establishment's sanctioned surrogate on the airwaves.

Keywords: science popularization; National Research Council; Science Service; radio shows

Chapter.  7577 words.  Illustrated.

Subjects: Media Studies

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